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Guide to a Profitable Marketing Mix Marketing Articles | July 18 asics gel saga australia , 2004
You may have heard the term Marketing Mix used in connection with marketing planning.Marketing Mix means the combination of promotions, products, places (distribution channels), and prices you chose f...


You may have heard the term Marketing Mix used in connection with marketing planning.

Marketing Mix means the combination of promotions, products, places (distribution channels) asics gel lyte v white australia , and prices you chose for your business. Including both short term and long term strategies in the marketing mix can make for a more profitable business.

Long term strategies build brandcompany awareness and give sales revenue a permanent, gradual boost. Short term strategies create a temporary, immediate revenue boost by giving buyers an incentive to purchase.

By implementing both long and short term strategies, you can attend to immediate sales goals while building your business reputation and goodwill. Some examples of both types of strategies are below.

Long Term Strategies

Branding.
General advertisements and other high profile activities contribute to your company's image. These points of contact with your target customer help mold your image, which in turn can create loyalty from your customers.

Philanthropy.
Donating money, services asics gel lyte v black australia , andor time can build trust and a positive image for your business. Philanthropy contributes both toward your branding efforts and your company's internal well being.

New Product Pipeline.
New products in development represent your future sales. If you get feedback from your customers or potential target market then design new products (or change existing ones) to meet their needs, you are ensuring a demand for your products in the future.

Short Term Strategies

Reduced Price Sales.
Limited time sales encourage customers to act. You likely have customers intending to buy but have not "gotten around to it". Holding a sale will give them incentive to purchase.

Group Discounts and Offers.
Discounts or other offers to a specific group can help exposure your business to new customers, resulting in a sales surge.

Pay-Per-Click Search Engines.
Pay per click search engines are another way to become visible to new customers. Use them carefully, however. Do not bid more per click than the profit you expect to make from that click.

Search Engine Roles in the Marketing Mix

High search engine placement can produce both short term and long term results. Short term, you can gain immediate sales. Long term, results come as potential business partners find your site.

Do not asics gel lyte v australia , however, become obsessed with search engine optimization to the detriment of your other marketing strategies. Search engine marketing should be one part of a more comprehensive plan. Include other marketing strategies in your plan to reach additional customers.

As an example of how this can work, I generally put only two or three hours a month into direct search engine optimization. My primary focus is on quality content, which simultaneously creates stronger search engine rankings for my site and makes the site more attractive to visitors. This approach has gotten me results with Google - nearly 20,000 visitors a month through the free search engine as of June 2004.

Another approach to search engine optimization is to hire an outside expert to work on search engine marketing while you focus internally on other parts of the marketing mix. If you take this route, however asics gel lyte iii black australia , be alert for agencies that use tricks that go against search engine guidelines to increase your rankings. These approaches may get you results in the short term, but could get your site reduced in rankings or banned in the long term.

Once you integrate both long term and short term strategies into the marketing mix, your business is better poised to prosper for years to come. Article Tags: Short Term Strategies, Search Engine Optimization, Short Term, Long Term asics gel lyte iii mens australia , Term Strategies, Search Engine, Engine Optimization


Marketers: Are We Getting Dumb? Marketing Articles | June 4, 2005

Good morning, you fellow marketers! Well, you do not have to give me that look asics gel lyte iii womens australia , there is always a morning coming up somewhere (what a cheap cliche!)



Have you been online later? I suppose so... Was there nothing to bother you, on the thousands of sites dedicated to marketers, or at least claiming to contain marketing-related resources? Personally, I cannot stop being continuously distressed by a curious writing phenomenon: the enormous amount of articles with numbers included in their titles. Still do not know what am I talking about? Here are some dreadful examples: "5 Steps to Easy...", "20 Tips for Better...", X ? that asics gel lyte iii australia , Y ? other, all of them promising either dramatically raise in your marketing audience, incredible sales boost, the perfect marketing plan, the greatest sales letter ever written, costless promo campaigns. The list can go on forever and keeps on amazing you of how easy a marketer's life would be if we just follow those "guidelines" onitsuka tiger mexico delegation australia , "rules" and "tips".


Is that true? Have those writers discovered some sort of a simple wisdom that the rest of us are not yet aware of? Hardly possible... though this aspect is not striking people, otherwise why would we see so many pieces of unprofessional writing?


With that type of articles, writers bring a huge disservice to the professional marketing world. First, they promote the idea that "marketing" is a simple thing to do. Only if you are mentally retarded (no offence meant), you do not understand and cannot a. Wholesale Air Jordan Shoes Wholesale Nike Air Max Cheap Nike Shoes Cheap Nike Shoes Free Shipping Wholesale Kids Nike Shoes Wholesale Air Jordan Wholesale Nike Basketball Shoes Cheap Air Max 270 Mens Cheap Air Max 97 Online Cheap Nike Air Max 90 Premium